diff --git a/web/app/components/base/amplitude/AmplitudeProvider.tsx b/web/app/components/base/amplitude/AmplitudeProvider.tsx
index 2a9807663f6..20bd6230583 100644
--- a/web/app/components/base/amplitude/AmplitudeProvider.tsx
+++ b/web/app/components/base/amplitude/AmplitudeProvider.tsx
@@ -21,10 +21,10 @@ export function AmplitudeProvider({
       return
     }
 
-    ensureAmplitudeInitialized({
-      sessionReplaySampleRate,
-    })
     setAmplitudeOptOut(false)
+    void ensureAmplitudeInitialized({ sessionReplaySampleRate }).catch((error) => {
+      console.error('Amplitude initialization failed:', error)
+    })
 
     return () => setAmplitudeOptOut(true)
   }, [active, consent, sessionReplaySampleRate])
diff --git a/web/app/components/base/amplitude/__tests__/AmplitudeProvider.spec.tsx b/web/app/components/base/amplitude/__tests__/AmplitudeProvider.spec.tsx
index c7f36edb78c..0e9b75dcf1b 100644
--- a/web/app/components/base/amplitude/__tests__/AmplitudeProvider.spec.tsx
+++ b/web/app/components/base/amplitude/__tests__/AmplitudeProvider.spec.tsx
@@ -1,6 +1,6 @@
 import * as amplitude from '@amplitude/analytics-browser'
 import { sessionReplayPlugin } from '@amplitude/plugin-session-replay-browser'
-import { render } from '@testing-library/react'
+import { act, render, waitFor } from '@testing-library/react'
 import { beforeEach, describe, expect, it, vi } from 'vite-plus/test'
 
 const mockConfig = vi.hoisted(() => ({
@@ -22,6 +22,12 @@ vi.mock('@amplitude/analytics-browser', () => ({
   init: vi.fn(),
   add: vi.fn(),
   setOptOut: vi.fn(),
+  track: vi.fn(),
+  flush: vi.fn(),
+  setUserId: vi.fn(),
+  Identify: vi.fn(),
+  identify: vi.fn(),
+  reset: vi.fn(),
 }))
 
 vi.mock('@amplitude/plugin-session-replay-browser', () => ({
@@ -42,8 +48,9 @@ describe('AmplitudeProvider', () => {
   })
 
   describe('Component', () => {
-    it('initializes amplitude when enabled', () => {
+    it('initializes amplitude when enabled', async () => {
       render(<AmplitudeProvider sessionReplaySampleRate={0.8} />)
+      await waitFor(() => expect(amplitude.init).toHaveBeenCalledTimes(1))
 
       expect(amplitude.init).toHaveBeenCalledWith('test-api-key', expect.any(Object))
       expect(sessionReplayPlugin).toHaveBeenCalledWith({ sampleRate: 0.8 })
@@ -51,11 +58,12 @@ describe('AmplitudeProvider', () => {
       expect(amplitude.setOptOut).toHaveBeenCalledWith(false)
     })
 
-    it('does not re-initialize amplitude on remount', () => {
+    it('does not re-initialize amplitude on remount', async () => {
       const { unmount } = render(<AmplitudeProvider sessionReplaySampleRate={0.8} />)
 
       unmount()
       render(<AmplitudeProvider sessionReplaySampleRate={0.8} />)
+      await waitFor(() => expect(amplitude.init).toHaveBeenCalledTimes(1))
 
       expect(amplitude.init).toHaveBeenCalledTimes(1)
       expect(sessionReplayPlugin).toHaveBeenCalledTimes(1)
@@ -83,8 +91,9 @@ describe('AmplitudeProvider', () => {
       },
     )
 
-    it('opts out on revoke and resumes without reinitializing', () => {
+    it('opts out on revoke and resumes without reinitializing', async () => {
       const { rerender } = render(<AmplitudeProvider />)
+      await waitFor(() => expect(amplitude.init).toHaveBeenCalledTimes(1))
 
       mockConsent.value = 'denied'
       rerender(<AmplitudeProvider />)
@@ -100,16 +109,37 @@ describe('AmplitudeProvider', () => {
       expect(amplitude.add).toHaveBeenCalledTimes(2)
     })
 
-    it('opts out when the analytics layout runtime unmounts', () => {
+    it('opts out when the analytics layout runtime unmounts', async () => {
       const { unmount } = render(<AmplitudeProvider />)
+      await waitFor(() => expect(amplitude.init).toHaveBeenCalledTimes(1))
 
       unmount()
 
       expect(amplitude.setOptOut).toHaveBeenLastCalledWith(true)
     })
 
+    it.each(['revoke', 'unmount'] as const)(
+      'does not start tracking when %s happens during SDK loading',
+      async (action) => {
+        const { rerender, unmount } = render(<AmplitudeProvider />)
+        if (action === 'revoke') {
+          mockConsent.value = 'denied'
+          rerender(<AmplitudeProvider />)
+        } else {
+          unmount()
+        }
+
+        await act(async () => {
+          await vi.dynamicImportSettled()
+        })
+        expect(amplitude.init).not.toHaveBeenCalled()
+        expect(sessionReplayPlugin).not.toHaveBeenCalled()
+      },
+    )
+
     it('pageNameEnrichmentPlugin logic works as expected', async () => {
       render(<AmplitudeProvider />)
+      await waitFor(() => expect(amplitude.init).toHaveBeenCalledTimes(1))
       const plugin = vi.mocked(amplitude.add).mock.calls[0]?.[0] as
         | amplitude.Types.EnrichmentPlugin
         | undefined
diff --git a/web/app/components/base/amplitude/__tests__/init.spec.ts b/web/app/components/base/amplitude/__tests__/init.spec.ts
index 879497059e8..9374932ba3b 100644
--- a/web/app/components/base/amplitude/__tests__/init.spec.ts
+++ b/web/app/components/base/amplitude/__tests__/init.spec.ts
@@ -18,6 +18,12 @@ vi.mock('@amplitude/analytics-browser', () => ({
   init: vi.fn(),
   add: vi.fn(),
   setOptOut: vi.fn(),
+  track: vi.fn(),
+  flush: vi.fn(),
+  setUserId: vi.fn(),
+  Identify: vi.fn(),
+  identify: vi.fn(),
+  reset: vi.fn(),
 }))
 
 vi.mock('@amplitude/plugin-session-replay-browser', () => ({
@@ -29,13 +35,17 @@ describe('amplitude init helper', () => {
     vi.resetModules()
     vi.clearAllMocks()
     mockConfig.AMPLITUDE_API_KEY = 'test-api-key'
-    ;({ ensureAmplitudeInitialized } = await import('../init'))
+    const init = await import('../init')
+    ensureAmplitudeInitialized = init.ensureAmplitudeInitialized
+    init.setAmplitudeOptOut(false)
   })
 
   describe('ensureAmplitudeInitialized', () => {
-    it('should initialize amplitude only once across repeated calls', () => {
-      ensureAmplitudeInitialized({ sessionReplaySampleRate: 0.8 })
-      ensureAmplitudeInitialized({ sessionReplaySampleRate: 0.2 })
+    it('should initialize amplitude only once across concurrent calls', async () => {
+      await Promise.all([
+        ensureAmplitudeInitialized({ sessionReplaySampleRate: 0.8 }),
+        ensureAmplitudeInitialized({ sessionReplaySampleRate: 0.2 }),
+      ])
 
       expect(amplitude.init).toHaveBeenCalledTimes(1)
       expect(sessionReplayPlugin).toHaveBeenCalledTimes(1)
@@ -47,7 +57,7 @@ describe('amplitude init helper', () => {
       const { getIsAmplitudeInitialized } = await import('../init')
 
       expect(getIsAmplitudeInitialized()).toBe(false)
-      ensureAmplitudeInitialized()
+      await ensureAmplitudeInitialized()
 
       expect(getIsAmplitudeInitialized()).toBe(true)
     })
@@ -57,16 +67,30 @@ describe('amplitude init helper', () => {
       const listener = vi.fn()
       const unsubscribe = subscribeAmplitudeInitialization(listener)
 
-      ensureAmplitudeInitialized()
+      await ensureAmplitudeInitialized()
 
       expect(listener).toHaveBeenCalledTimes(1)
       unsubscribe()
     })
 
-    it('should skip initialization when amplitude is disabled', () => {
+    it('allows a later initialization attempt after SDK setup fails', async () => {
+      const { getIsAmplitudeInitialized } = await import('../init')
+      vi.mocked(amplitude.init).mockImplementationOnce(() => {
+        throw new Error('SDK setup failed')
+      })
+
+      await expect(ensureAmplitudeInitialized()).rejects.toThrow('SDK setup failed')
+      expect(getIsAmplitudeInitialized()).toBe(false)
+
+      await ensureAmplitudeInitialized()
+      expect(getIsAmplitudeInitialized()).toBe(true)
+      expect(amplitude.init).toHaveBeenCalledTimes(2)
+    })
+
+    it('should skip initialization when amplitude is disabled', async () => {
       mockConfig.AMPLITUDE_API_KEY = ''
 
-      ensureAmplitudeInitialized()
+      await ensureAmplitudeInitialized()
 
       expect(amplitude.init).not.toHaveBeenCalled()
       expect(sessionReplayPlugin).not.toHaveBeenCalled()
@@ -81,7 +105,8 @@ describe('amplitude init helper', () => {
       setAmplitudeOptOut(true)
       expect(amplitude.setOptOut).not.toHaveBeenCalled()
 
-      ensureAmplitudeInitialized()
+      setAmplitudeOptOut(false)
+      await ensureAmplitudeInitialized()
       setAmplitudeOptOut(true)
 
       expect(amplitude.setOptOut).toHaveBeenCalledWith(true)
diff --git a/web/app/components/base/amplitude/__tests__/utils.spec.ts b/web/app/components/base/amplitude/__tests__/utils.spec.ts
index aa030937e2a..4c62795debe 100644
--- a/web/app/components/base/amplitude/__tests__/utils.spec.ts
+++ b/web/app/components/base/amplitude/__tests__/utils.spec.ts
@@ -28,16 +28,17 @@ vi.mock('@/app/components/base/analytics-consent/consent-store', () => ({
 }))
 
 vi.mock('../init', () => ({
-  getIsAmplitudeInitialized: () => mockState.initialized,
-}))
-
-vi.mock('@amplitude/analytics-browser', () => ({
-  track: (...args: unknown[]) => mockTrack(...args),
-  flush: (...args: unknown[]) => mockFlush(...args),
-  setUserId: (...args: unknown[]) => mockSetUserId(...args),
-  identify: (...args: unknown[]) => mockIdentify(...args),
-  reset: (...args: unknown[]) => mockReset(...args),
-  Identify: MockIdentify,
+  getAmplitudeClient: () =>
+    mockState.initialized
+      ? {
+          track: mockTrack,
+          flush: mockFlush,
+          setUserId: mockSetUserId,
+          identify: mockIdentify,
+          reset: mockReset,
+          Identify: MockIdentify,
+        }
+      : undefined,
 }))
 
 describe('amplitude utils', () => {
diff --git a/web/app/components/base/amplitude/init.ts b/web/app/components/base/amplitude/init.ts
index 5d33a5cfc35..70bd8f52afd 100644
--- a/web/app/components/base/amplitude/init.ts
+++ b/web/app/components/base/amplitude/init.ts
@@ -1,5 +1,3 @@
-import * as amplitude from '@amplitude/analytics-browser'
-import { sessionReplayPlugin } from '@amplitude/plugin-session-replay-browser'
 import { AMPLITUDE_API_KEY } from '@/config'
 
 export type AmplitudeInitializationOptions = {
@@ -7,6 +5,11 @@ export type AmplitudeInitializationOptions = {
 }
 
 let isAmplitudeInitialized = false
+let amplitude: ReturnType<typeof import('./runtime').initializeAmplitudeSDK> | undefined
+let initialization: Promise<void> | undefined
+let shouldOptOut = true
+
+export const getAmplitudeClient = () => (isAmplitudeInitialized ? amplitude : undefined)
 const initializationListeners = new Set<() => void>()
 
 export const getIsAmplitudeInitialized = () => isAmplitudeInitialized
@@ -20,77 +23,29 @@ const notifyAmplitudeInitialized = () => {
   initializationListeners.forEach((listener) => listener())
 }
 
-// Map URL pathname to English page name for consistent Amplitude tracking
-const getEnglishPageName = (pathname: string): string => {
-  // Remove leading slash and get the first segment
-  const segments = pathname.replace(/^\//, '').split('/')
-  const firstSegment = segments[0] || 'home'
+async function initializeAmplitude(sessionReplaySampleRate: number) {
+  const { initializeAmplitudeSDK } = await import('./runtime')
 
-  const pageNameMap: Record<string, string> = {
-    '': 'Home',
-    apps: 'Studio',
-    agents: 'Agents',
-    datasets: 'Knowledge',
-    explore: 'Explore',
-    tools: 'Tools',
-    account: 'Account',
-    signin: 'Sign In',
-    signup: 'Sign Up',
-  }
+  // Consent or the owning layout may have changed while the chunk was loading.
+  if (shouldOptOut) return
 
-  return pageNameMap[firstSegment] || firstSegment.charAt(0).toUpperCase() + firstSegment.slice(1)
-}
-
-// Enrichment plugin to override page title with English name for page view events
-const createPageNameEnrichmentPlugin = (): amplitude.Types.EnrichmentPlugin => {
-  return {
-    name: 'page-name-enrichment',
-    type: 'enrichment',
-    setup: async () => undefined,
-    execute: async (event: amplitude.Types.Event) => {
-      // Only modify page view events
-      if (event.event_type === '[Amplitude] Page Viewed' && event.event_properties) {
-        /* v8 ignore next @preserve */
-        const pathname = typeof window !== 'undefined' ? window.location.pathname : ''
-        event.event_properties['[Amplitude] Page Title'] = getEnglishPageName(pathname)
-      }
-      return event
-    },
-  }
+  amplitude = initializeAmplitudeSDK(AMPLITUDE_API_KEY, sessionReplaySampleRate)
+  isAmplitudeInitialized = true
+  notifyAmplitudeInitialized()
 }
 
 export const ensureAmplitudeInitialized = ({
   sessionReplaySampleRate = 0.5,
-}: AmplitudeInitializationOptions = {}) => {
-  if (!AMPLITUDE_API_KEY || isAmplitudeInitialized) return
+}: AmplitudeInitializationOptions = {}): Promise<void> => {
+  if (!AMPLITUDE_API_KEY || isAmplitudeInitialized || shouldOptOut) return Promise.resolve()
 
-  isAmplitudeInitialized = true
-
-  try {
-    amplitude.init(AMPLITUDE_API_KEY, {
-      defaultTracking: {
-        sessions: true,
-        pageViews: true,
-        formInteractions: true,
-        fileDownloads: true,
-        attribution: true,
-      },
-    })
-
-    amplitude.add(createPageNameEnrichmentPlugin())
-    amplitude.add(
-      sessionReplayPlugin({
-        sampleRate: sessionReplaySampleRate,
-      }),
-    )
-    notifyAmplitudeInitialized()
-  } catch (error) {
-    isAmplitudeInitialized = false
-    throw error
-  }
+  initialization ??= initializeAmplitude(sessionReplaySampleRate).finally(() => {
+    initialization = undefined
+  })
+  return initialization
 }
 
 export const setAmplitudeOptOut = (optOut: boolean) => {
-  if (!AMPLITUDE_API_KEY || !isAmplitudeInitialized) return
-  amplitude.setOptOut(optOut)
+  shouldOptOut = optOut
+  getAmplitudeClient()?.setOptOut(optOut)
 }
diff --git a/web/app/components/base/amplitude/runtime.ts b/web/app/components/base/amplitude/runtime.ts
new file mode 100644
index 00000000000..f91131d44db
--- /dev/null
+++ b/web/app/components/base/amplitude/runtime.ts
@@ -0,0 +1,66 @@
+import type { Types } from '@amplitude/analytics-browser'
+import * as amplitude from '@amplitude/analytics-browser'
+import { sessionReplayPlugin } from '@amplitude/plugin-session-replay-browser'
+
+// Map URL pathname to English page name for consistent Amplitude tracking
+const getEnglishPageName = (pathname: string): string => {
+  // Remove leading slash and get the first segment
+  const segments = pathname.replace(/^\//, '').split('/')
+  const firstSegment = segments[0] || 'home'
+
+  const pageNameMap: Record<string, string> = {
+    '': 'Home',
+    apps: 'Studio',
+    agents: 'Agents',
+    datasets: 'Knowledge',
+    explore: 'Explore',
+    tools: 'Tools',
+    account: 'Account',
+    signin: 'Sign In',
+    signup: 'Sign Up',
+  }
+
+  return pageNameMap[firstSegment] || firstSegment.charAt(0).toUpperCase() + firstSegment.slice(1)
+}
+
+// Enrichment plugin to override page title with English name for page view events
+const createPageNameEnrichmentPlugin = (): Types.EnrichmentPlugin => {
+  return {
+    name: 'page-name-enrichment',
+    type: 'enrichment',
+    setup: async () => undefined,
+    execute: async (event: Types.Event) => {
+      // Only modify page view events
+      if (event.event_type === '[Amplitude] Page Viewed' && event.event_properties) {
+        /* v8 ignore next @preserve */
+        const pathname = typeof window !== 'undefined' ? window.location.pathname : ''
+        event.event_properties['[Amplitude] Page Title'] = getEnglishPageName(pathname)
+      }
+      return event
+    },
+  }
+}
+
+export function initializeAmplitudeSDK(apiKey: string, sessionReplaySampleRate: number) {
+  amplitude.init(apiKey, {
+    defaultTracking: {
+      sessions: true,
+      pageViews: true,
+      formInteractions: true,
+      fileDownloads: true,
+      attribution: true,
+    },
+  })
+  amplitude.add(createPageNameEnrichmentPlugin())
+  amplitude.add(sessionReplayPlugin({ sampleRate: sessionReplaySampleRate }))
+  amplitude.setOptOut(false)
+  return {
+    track: amplitude.track,
+    flush: amplitude.flush,
+    setUserId: amplitude.setUserId,
+    Identify: amplitude.Identify,
+    identify: amplitude.identify,
+    reset: amplitude.reset,
+    setOptOut: amplitude.setOptOut,
+  }
+}
diff --git a/web/app/components/base/amplitude/utils.ts b/web/app/components/base/amplitude/utils.ts
index bb6021d0ad1..405443a11d9 100644
--- a/web/app/components/base/amplitude/utils.ts
+++ b/web/app/components/base/amplitude/utils.ts
@@ -1,8 +1,9 @@
-import * as amplitude from '@amplitude/analytics-browser'
+import type { Types } from '@amplitude/analytics-browser'
 import { getAnalyticsConsent } from '@/app/components/base/analytics-consent/consent-store'
-import { getIsAmplitudeInitialized } from './init'
+import { getAmplitudeClient } from './init'
 
-const canUseAmplitude = () => getAnalyticsConsent() === 'granted' && getIsAmplitudeInitialized()
+const getConsentedClient = () =>
+  getAnalyticsConsent() === 'granted' ? getAmplitudeClient() : undefined
 
 /**
  * Track custom event
@@ -12,15 +13,17 @@ const canUseAmplitude = () => getAnalyticsConsent() === 'granted' && getIsAmplit
 export const trackEvent = (
   eventName: string,
   eventProperties?: Record<string, unknown>,
-  eventOptions?: amplitude.Types.EventOptions,
+  eventOptions?: Types.EventOptions,
 ) => {
-  if (!canUseAmplitude()) return
+  const amplitude = getConsentedClient()
+  if (!amplitude) return
   if (eventOptions) return amplitude.track(eventName, eventProperties, eventOptions)
   return amplitude.track(eventName, eventProperties)
 }
 
 export const flushEvents = () => {
-  if (!canUseAmplitude()) return
+  const amplitude = getConsentedClient()
+  if (!amplitude) return
   return amplitude.flush()
 }
 
@@ -29,7 +32,8 @@ export const flushEvents = () => {
  * @param userId User ID
  */
 export const setUserId = (userId: string) => {
-  if (!canUseAmplitude()) return
+  const amplitude = getConsentedClient()
+  if (!amplitude) return
   amplitude.setUserId(userId)
 }
 
@@ -37,10 +41,9 @@ export const setUserId = (userId: string) => {
  * Set user properties
  * @param properties User properties
  */
-export const setUserProperties = (
-  properties: Record<string, amplitude.Types.ValidPropertyType>,
-) => {
-  if (!canUseAmplitude()) return
+export const setUserProperties = (properties: Record<string, Types.ValidPropertyType>) => {
+  const amplitude = getConsentedClient()
+  if (!amplitude) return
   const identifyEvent = new amplitude.Identify()
   Object.entries(properties).forEach(([key, value]) => {
     identifyEvent.set(key, value)
@@ -52,6 +55,7 @@ export const setUserProperties = (
  * Reset user (e.g., when user logs out)
  */
 export const resetUser = () => {
-  if (!canUseAmplitude()) return
+  const amplitude = getConsentedClient()
+  if (!amplitude) return
   amplitude.reset()
 }
diff --git a/web/docs/bundle-size.md b/web/docs/bundle-size.md
index 2fc04f61b88..f72cd297356 100644
--- a/web/docs/bundle-size.md
+++ b/web/docs/bundle-size.md
@@ -69,4 +69,34 @@ node web/scripts/bundle-analysis.ts collect web "$(git rev-parse HEAD)" /tmp/cur
 node web/scripts/bundle-analysis.ts compare /tmp/base.json /tmp/current.json /tmp/report.md
 ```
 
+## Next.js / Turbopack analysis
+
+The Web `analyze` script uses Next.js's built-in Turbopack analyzer:
+
+```sh
+pnpm --dir web analyze --output
+```
+
+Save `web/.next/diagnostics/analyze` before changing code, then collect another
+report with the same compiler version and environment. Omit `--output` to open
+the interactive analyzer and inspect route-specific client/server import chains.
+These reports are separate from the Vinext snapshots above.
+
+If analysis panics inside `next-api/src/nft.rs`, move
+`web/.next/cache/turbopack` outside `.next` and retry before changing production
+configuration. A stale filesystem cache caused this failure locally with
+Next.js 16.3.6; rebuilding the cache let the unchanged configuration complete.
+
+Check import chains before adding configuration. Next.js already optimizes
+imports from libraries such as `ahooks` and Heroicons. `serverExternalPackages`
+affects server bundling; it does not remove dependencies from browser bundles.
+
+A lazy component can still have eager dependencies if shared utilities import
+its SDK statically. Console analytics keeps its initialization state and event
+helpers lightweight, loading Amplitude and session replay only after analytics
+is enabled and consent is granted. Keep SDK imports in shared helpers type-only
+and use the initialized client for events. When changing this boundary, verify
+revocation and unmount during loading, concurrent initialization, and failure
+recovery as well as entry static dependencies and total emitted bytes.
+
 [Rolldown analyzer documentation]: https://rolldown.rs/builtin-plugins/bundle-analyzer